| become a writer readers love |
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Readers love clear, easy to read documents that follow a logical flow, are concisely written and use plain language. The key to getting your documents read, is learning how to write documents with the reader in mind. It's that simple. Our programmes teach you to map your thoughts carefully, and translate them into documents that grab attention and stimulate the reader to respond. |
Many struggle to write coherently, and express themselves accurately through the written word. A huge amount of time is wasted re-writing things, and others end up needing to edit our work - taking up their time.
Whatever your level of experience, and whether or not English is your first, second or third language, you would benefit from experiencing this programme.
Your correspondence should demonstrate your ability to map your thoughts and opinions, in an easy-to-read format. Your use of language and terminology, and the layout of your note or report should create clarity for the reader, making it easier for them to read, understand, interpret and respond.
(This programme is often customised for those who do a specific type of writing, such as articles, technical reports or tenders)
You may feel quite comfortable about your ability to write general business correspondence, but your challenge may lie in getting the structure right, creating the right impact and influencing response from the reader. You want to eliminate the typical criticisms like too lengthy, complex sentences and paragraphs, overly formal or technical, ambiguous statements.
You want to convince your reader to adopt your point of view through a persuasive style of writing that inspires confidence and promotes clarity. You want to work with templates that work for you and for the reader, saving you both time and effort in achieving results.