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You want to convince your reader to adopt your point of view through a persuasive style of writing that inspires confidence and promotes clarity. You want to work with templates that work for you and for the reader, saving you both time and effort in achieving results. |
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(This programme is often customised for those who do a specific type of writing, such as articles, technical reports or tenders)
You may feel quite comfortable about your ability to write general business correspondence, but your challenge may lie in getting the structure right, creating the right impact and influencing response from the reader. You want to eliminate the typical criticisms like too lengthy, complex sentences and paragraphs, overly formal or technical, ambiguous statements. |
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